Businesses exercise greater control over service quality when they use direct marketing channels to market their goods.

Question

Quizplus · Accepted Answer

When businesses use direct marketing channels such as their own website or physical store, they can directly interact with customers and control the service quality they provide. Through these channels, businesses have more control over their brand image and can ensure that their customers receive a consistent and satisfactory experience with their goods. In contrast, using intermediaries such as retailers or wholesalers can result in the loss of control over service quality as the business is not directly interacting with the end customer.

Businesses Exercise Greater Control Over Service Quality When They Use