As an operational component of channel performance,customer reach refers to ________.
A)cost to serve
B)volume
C)operating efficiency
D)service quality
E)retention

Name: As an operational component of channel performance,customer reach refers to ________. A)cost to serve B)volume C)operating efficiency D)service quality E)retention
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Customer reach refers to the number of customers that a channel is able to reach or serve. It is directly related to the volume of sales and growth potential for a channel.

As an Operational Component of Channel Performance,customer Reach Refers to ________