Marketing channel performance is evaluated based on the operational components of ________.
A)customer reach,operating efficiency,and service quality
B)customer value,sales revenues,and profitability
C)return on sales,brand image,and sales margin
D)product quality,product assortment,and product form
E)product costs,branding strategy,and customer loyalty

Question

Quizplus · Accepted Answer

Marketing channel performance is evaluated based on how effectively and efficiently it reaches customers, how efficiently it operates, and the quality of service it provides to customers. Therefore, option A is the most appropriate choice as it includes all the operational components of marketing channel performance.

Marketing Channel Performance Is Evaluated Based on the Operational Components