If you are food shopping and see a jar of peanut butter on the shelf with the store's name on it,the branding strategy used is private branding.

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Private branding, also known as store branding or private labeling, is when a retailer sells products under its own brand name that are typically manufactured by a third party, which is the case with the store-named peanut butter.

If You Are Food Shopping and See a Jar of Peanut