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You Are the Marketing Director of a Company That Imports

Question 90

Multiple Choice

You are the marketing director of a company that imports toys from Europe. You've been very successful in marketing products for children aged 6 to 12, but now you'd like to expand your business by selling into another market category. What is your best option?


A) Start importing toys for children aged 3 to 6.
B) Work with your suppliers to develop a line of video games for children aged 6 to 12.
C) Work with your suppliers to develop educational toys that can be sold for use in school systems.
D) License a clothing manufacturer to use your company's logo on a line of clothing.

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