Which of the following scenarios describes a typical B2B purchase decision?
A) In the process of repairing his car, Walt selects commonly used parts from a catalog.
B) Christine and Tomas, co-owners of a Dunkin' Donuts franchise, order supplies from the corporate office.
C) Before Kim, an office manager, orders a new high-volume photocopier, she gets input from department heads and seeks approval from the VP of Operations.
D) Jean-Luc, a soon-to-be entrepreneur, interviews lawyers before selecting a legal services provider.
Correct Answer:
Verified
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