Consumers are demanding more and better services from retailers these days, and you've recognized this as an opportunity. You can envision businesses--everything from grocery stores to office supply stores to dry cleaners--hiring your company to deliver orders to their customers. You obviously want to market your company to the businesses that are most likely to use your service, so which of these demographic characteristics should you use to segment your prospects?

Question

Quizplus · Accepted Answer

Geographic location is crucial for a delivery service because it directly impacts the feasibility and cost-effectiveness of providing delivery services to businesses. Targeting businesses within a certain radius ensures that your company can efficiently manage deliveries and maintain service quality.

Consumers Are Demanding More and Better Services from Retailers These