You Grow Lots of Different Herbs and Spices on Your

You grow lots of different herbs and spices on your certified organic farm, and you can think of many different people and businesses who might be interested in purchasing them. Some of your prospect ideas are obvious, whereas others are a bit of a stretch. What's the best way to segment these prospects so that you can focus on those with the greatest potential first?

A) Sort by personal characteristics, such as age and income level.
B) Sort by customer type, such as restaurants, grocery stores, and food product manufacturers.
C) Sort by customer type, such as commercial and reseller.
D) Sort by end-use application, such as food preparation versus food product production.