All of the following are true for multivariable account segmentation EXCEPT that it:
A) characterizes the organization's account using more than one criterion.
B) is used by sales organizations who sell to several markets.
C) emphasizes the supply of similar products to channel members.
D) is used because organizations use many channel members.
E) allows sales personnel to develop plans for selling various products to specific segments of their accounts.

Question

Quizplus · Accepted Answer

Multivariable account segmentation does not specifically emphasize the supply of similar products to channel members. Instead, it involves characterizing accounts using multiple criteria, is used by sales organizations targeting multiple markets, and helps in developing tailored sales plans for different segments, without a specific focus on the similarity of products supplied to channel members.

All of the Following Are True for Multivariable Account Segmentation