A salesperson can easily adapt FAB statements and the SELL Sequence to make a(n) ________ close.
A) assumptive
B) alternative-choice
C) minor-points
D) summary-of-benefits
E) assertive

Question

Quizplus · Accepted Answer

FAB statements (Features, Advantages, Benefits) and the SELL Sequence (Show feature, Explain advantage, Lead into benefit, Let customer talk) are designed to highlight the benefits of a product or service. By summarizing these benefits, a salesperson can effectively make a summary-of-benefits close, persuading the customer by emphasizing how the product's features will specifically benefit them.

A Salesperson Can Easily Adapt FAB Statements and the SELL