After the sales presentation, the prospect responds by saying, "Your blood sugar monitoring devices are very nice, but we buy only from established brands." Identify the type of objection being projected by the prospect.

Question

Quizplus · Accepted Answer

The objection is related to the source or brand of the product, not its quality or functionality. The prospect is indicating a preference for established brands, which is a source objection.

After the Sales Presentation, the Prospect Responds by Saying, "Your