Nordstrom, the fashion retailer, is installing software in its 137 stores that will help the company gather customer preferences and product information. The software will assist the store's salespeople to understand each customer as a person with unique wants and needs. Nordstrom is helping its salespeople create ________ with the store's customers.
A) transactional relationships
B) exchange-oriented dependencies
C) symbiotic relationships
D) strategic customer relationships
E) joint decision-making alliances

Question

Quizplus · Accepted Answer

Nordstrom's initiative to install software for gathering customer preferences and product information to better understand each customer's unique wants and needs is aimed at creating strategic customer relationships. This approach focuses on building long-term relationships where the salespeople can offer personalized service and recommendations, enhancing customer loyalty and satisfaction.

Nordstrom, the Fashion Retailer, Is Installing Software in Its 137