A salesperson, promoting a new type of energy drink to a grocery-store chain, develops a plan integrating promotions within the grocery store, such as in-store sampling, along with national initiatives conducted by the energy drink manufacturer, such as national advertising and social media programming. This exemplified how:
A) the salesperson is using sales promotions to support personal selling.
B) the salesperson relies on other promotional elements as personal selling is not a very effective method to sell to retailers.
C) the selling firm would create awareness of their product and incent grocery consumers to visit the stores and purchase their energy drinks.
D) advertising is more important than personal selling.
E) the selling firm's advertising would support publicity.

Question

Quizplus · Accepted Answer

The salesperson is using a combination of sales promotions (in-store sampling) and other promotional elements (national advertising and social media programming) to create awareness of the new energy drink and to incent grocery consumers to visit the stores and purchase the product.

A Salesperson, Promoting a New Type of Energy Drink to a Grocery-Store