Consumer buying process is often impacted by individual's emotions.
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Q5: People with strong economic needs will consider
Q11: The size, color, and price of a
Q12: The buying center comprises all of the
Q13: A feature is the performance characteristic of
Q14: You should stress a product's benefits more
Q18: Benefits that would satisfy buyers' unimportant needs
Q19: A salesperson following the Core Principles of
Q20: A person's needs are wants that are
Q21: According to the consumer buying decision process,
Q35: At the unconscious need level,people do not
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