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Entrepreneurship A Process Perspective
Quiz 3: Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition
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Question 1
True/False
Ideas occur when individuals use existing knowledge they have gained from their experience to generate something new.
Question 2
True/False
Idea generation is defined as the process through which individuals conclude that they have identified the potential to create something new that has the capacity to generate economic value.
Question 3
True/False
The confluence approach suggests that basic cognitive processes underlie creative thought.
Question 4
True/False
A person hears the phrase "small business." She immediately thinks of all the family-owned businesses she knows about. She is using prototypes to interpret the meaning of small business.
Question 5
Multiple Choice
The production of ideas for something new is called
Question 6
True/False
Some people are more likely than others to recognize opportunities because they have better access to certain kinds of information and they are able to utilize this information once they have it.
Question 7
True/False
Although many approaches to understanding the utilization of information exist,among them a cognitive perspective is especially helpful.
Question 8
True/False
The more experience people have in a particular field,the more likely that they will be able to identify opportunities in it.
Question 9
True/False
Research shows that people generally cannot be taught to be better able to recognize opportunities.
Question 10
True/False
Many entrepreneurs get their start by noticing a need that is not now being met for some people or businesses,and then filling that need - hopefully better than anyone else can.