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Entrepreneurship A Process Perspective
Quiz 3: Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition
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Question 21
Multiple Choice
Cognitive frameworks representing our knowledge and assumptions about specific aspects of the world are
Question 22
Multiple Choice
Confirmation bias is
Question 23
Multiple Choice
Scientists in charge of creating music CDs created a CD that stored 18 hours of music. Unfortunately,it was unmarketable. The scientists gave up on the project because they created the CD to be the same size as LP records and didn't think about making it smaller. The scientists creating a CD the size of an LP is an example of
Question 24
Multiple Choice
There are many ways of gaining a broad and rich knowledge base,but research findings indicate that among the most useful from the point of view of becoming an entrepreneur is
Question 25
Multiple Choice
A way in which concepts can be changed or expanded is through
Question 26
Multiple Choice
According to the confluence approach,creativity can emerge out of the convergence of several basic resources,including
Question 27
Multiple Choice
Planning fallacy is one common form of
Question 28
Multiple Choice
Three dangerous potential errors in our thinking that result from the same general tendency to conserve our limited processing capacity are
Question 29
Multiple Choice
John is a musician playing a long piece of music from memory. This is an example of
Question 30
Multiple Choice
________ holds a limited amount of information for brief periods of time.
Question 31
Multiple Choice
Heuristics are
Question 32
Multiple Choice
The field of cognitive science suggests
Question 33
Multiple Choice
Human cognition is
Question 34
Multiple Choice
A basic finding in entrepreneurship research is that the more experience people have in a given field,
Question 35
Multiple Choice
The process through which individuals conclude that they have identified the potential to create something new that has the capacity to generate economic value is called