A consumer purchases a generic product at a cost of $5.00 instead of the branded product that sells for $7.00.The consumer feels that there is no difference in quality between the generic and brand name products.This scenario illustrates which of the following definitions of quality?
A) Manufacturing-based
B) Value-based
C) Product-based
D) User-based

Question

Quizplus · Accepted Answer

The consumer's decision to purchase the generic product based on the belief that there is no difference in quality between the generic and brand name products illustrates value-based quality. Value-based quality refers to the perception of quality in relation to the price paid for a product or service. In this case, the consumer's perception of the quality of the generic product is based on its lower cost compared to the branded product.

A Consumer Purchases a Generic Product at a Cost of $5.00