Suggested reasons why many customer satisfaction efforts fail include all of the following EXCEPT:
A)using poor satisfaction measurement schemes
B)failing to weight quality dimensions equally
C)confusing loyalty with satisfaction
D)failing to identify appropriate quality dimensions

Question

Quizplus · Accepted Answer

The other three options are all reasons why customer satisfaction efforts may fail, but failing to weight quality dimensions equally is not one of them. In fact, failing to differentiate and prioritize quality dimensions can also be a reason for failure.

Suggested Reasons Why Many Customer Satisfaction Efforts Fail Include All