Questions in a satisfaction survey must be properly designed in order to:
A)be short.
B)cover all facets of the market.
C)achieve actionable results.
D)address more than one issue per question.

Question

Quizplus · Accepted Answer

Satisfaction survey questions should be designed in a way that elicits actionable results, i.e., they should provide insights that can be acted upon to improve customer satisfaction. It is important that the questions are targeted and focused on specific issues, rather than trying to cover all facets of the market or addressing multiple issues per question. Additionally, while questions should be concise, they should also be comprehensive enough to capture the relevant information needed to drive improvements.

Questions in a Satisfaction Survey Must Be Properly Designed in Order