Some of the key approaches to gathering customer information include all of the following EXCEPT:
A)direct customer contact.
B)focus groups.
C)external consultant information.
D)monitor the Internet.

Question

Quizplus · Accepted Answer

The key approaches to gathering customer information include direct customer contact, focus groups, and monitoring the Internet. However, external consultant information is not typically considered a key approach as it may not necessarily provide direct insight into the behaviors and preferences of customers.

Some of the Key Approaches to Gathering Customer Information Include