The _____ includes the physical product and its quality dimensions,presale support,and post-sale support.
A)customer engagement
B)customer benefit package
C)organizational support
D)total quality package

Question

Quizplus · Accepted Answer

The term "customer benefit package" refers to the complete set of tangible and intangible features that a customer receives from a product or service. This includes the physical product and its quality dimensions, pre-sale and post-sale support, as well as other aspects such as pricing, brand image, and reputation. Therefore, option B is the most appropriate answer to the given question. The other options are either too broad (option A), too vague (option C), or not a commonly used term in marketing (option D).

The _____ Includes the Physical Product and Its Quality Dimensions,presale