Which of the following statements is NOT TRUE of designing customer satisfaction surveys?
A)The first step in developing a customer satisfaction survey is to determine its purpose.
B)Customer satisfaction measurement should not be confined to external customers.
C)Independent third-party organizations often have more credibility to respondents and can ensure objectivity in the results.
D)Telephone interviews are the most common means of measuring customer satisfaction.

Question

Quizplus · Accepted Answer

While telephone interviews can be a common means of measuring customer satisfaction, they are not necessarily the most common. Other methods such as online surveys, in-person interviews, and mail surveys can also be used. Therefore, statement D is not entirely true.

Which of the Following Statements Is NOT TRUE of Designing