Modern outlook on customer satisfaction requires that firms must first:
A)avoid creating dissatisfied customers because of product or service failures.
B)design efficient customer service systems.
C)enforce stringent quality control standards for product delivery.
D)conduct effective feasibility studies before delivering a product or service.

Question

Quizplus · Accepted Answer

The modern outlook on customer satisfaction places emphasis on avoiding creating dissatisfied customers in the first place, by focusing on delivering products or services that meet or exceed their expectations. This requires companies to prioritize quality and reliability in their products or services, and to implement effective customer feedback mechanisms to continuously improve their offerings. Designing efficient customer service systems and conducting feasibility studies are also important, but they are secondary to the primary focus on preventing customer dissatisfaction. Enforcing stringent quality control standards is a means to the end of delivering quality products or services, but it is not the ultimate goal in itself.

Modern Outlook on Customer Satisfaction Requires That Firms Must First