Which of the Following Is NOT TRUE of the Net

Which of the following is NOT TRUE of the net present value of customers?

A) A firm can determine the net value of offering increasing levels of benefits to users.
B) Profit potential can be measured by the net present value of the customer.
C) The number of transactions associated with repeat customers cannot be estimated.
D) Firms can use it to eliminate customers with low or negative values that represent a financial liability.