Customer-focused organizations consider complaints as:
A)outcomes of public relations failure.
B)opportunities for improvement.
C)a symptom of systemic defects.
D)the rationale for customer service.

Question

Quizplus · Accepted Answer

Customer-focused organizations view complaints as opportunities for improvement. By listening to customer feedback, they can identify areas of their operations that need improvement and take actions to address those issues, which ultimately leads to better products, services and customer satisfaction, thus strengthening their reputation.

Customer-Focused Organizations Consider Complaints As