Which of the following is the first step in developing a customer satisfaction survey?
A)Selecting the appropriate survey instrument
B)Designing the survey
C)Determining the purpose of the survey
D)Selecting the group or individuals who will conduct the survey

Question

Quizplus · Accepted Answer

Determining the purpose of the survey is the first step as it helps in identifying the key areas on which the survey should focus and what kind of questions should be designed to accomplish the purpose.

Which of the Following Is the First Step in Developing