The term "voice of the customer" refers to:
A)the performance levels or expectations that define the quality of customer contact with an organization.
B)the customer requirements as expressed in the customer's own terms.
C)the involvement of customers in the development of new products.
D)customers' investment or commitment to a brand or a product.

Question

Quizplus · Accepted Answer

The term "voice of the customer" refers specifically to the feedback and requirements of customers, as expressed in their own words and terms. It is a key concept in quality management and product development, as it helps organizations understand and meet the needs and expectations of their target customers. Choices A, C, and D may be important factors related to customer satisfaction and loyalty, but they do not directly relate to the concept of voice of the customer.

The Term "Voice of the Customer" Refers To