Which of the following is true of the "customer perceived value" measurement used by organizations to measure customer satisfaction?
A)It measures how customers assess benefits of the product against costs in making purchase decisions.
B)It measures customer satisfaction based on the likelihood of customers recommending the product to other customers.
C)It focuses more on customer satisfaction than on customer loyalty.
D)It takes into consideration only existing customers and not potential buyers.

Question

Quizplus · Accepted Answer

Customer perceived value measures how customers assess the benefits of a product or service against the cost of purchasing it. This measurement helps organizations understand how customers perceive the value they receive from the product or service they purchased. It is a crucial metric for organizations as it can impact both customer satisfaction and loyalty.

Which of the Following Is True of the "Customer Perceived