Which of the following is a reason why organizations measure customer engagement and satisfaction?
A)It helps them in determining their financial requirements and the required value of the cash reserve ratio.
B)It helps them to segment markets based on demographic characteristics of the customers.
C)It helps them to discover customer perceptions of how well the organization is doing in meeting customer needs.
D)It helps them in determining their human resource requirements.

Question

Quizplus · Accepted Answer

Measuring customer engagement and satisfaction helps organizations to understand how well they are meeting customer needs and perceptions. This information can then be used to improve customer satisfaction and loyalty, which can ultimately lead to increased revenue and profitability. Option A is irrelevant and Option B and D are not directly related to measuring customer engagement and satisfaction.

Which of the Following Is a Reason Why Organizations Measure