Which of the following survey instruments is most commonly used because of low data collection costs and ease of analysis associated with it?
A)Formal written surveys
B)Telephone interviews
C)Focus groups
D)Face-to-face interviews

Question

Quizplus · Accepted Answer

Formal written surveys are most commonly used due to their low data collection costs and ease of analysis. They can be distributed to a large number of respondents at a relatively low cost and analyzed more systematically than other methods like interviews or focus groups.

Which of the Following Survey Instruments Is Most Commonly Used