Which of the following is true of customers who are regarded as "promoters" based on the net promoter score associated with these customers?
A)They spread negative comments about the organization.
B)They usually defect at higher rates.
C)They are not likely to purchase from the organization again.
D)They are less price-sensitive and more profitable.

Question

Quizplus · Accepted Answer

Promoters are customers who have given a high net promoter score, which means they are likely to recommend the organization to others. They are also less price-sensitive and more profitable than detractors. Therefore, choice D is the correct answer.

Which of the Following Is True of Customers Who Are