According to the Kano Model,new or innovative features that customers do not expect or even anticipate,fall under the category of _____.
A)delighters
B)dissatisfiers
C)continuous improvements
D)satisfiers

Question

Quizplus · Accepted Answer

Delighters are unexpected or innovative features that exceed customer expectations and can lead to high levels of satisfaction and loyalty. This is in contrast to satisfiers, which are features that are expected and necessary for the product to meet basic customer needs, and dissatisfiers, which are features that can result in customer dissatisfaction if they are not present or not functioning properly. Continuous improvements are also important, but they generally involve ongoing efforts to enhance existing features and capabilities rather than introducing entirely new ones.

According to the Kano Model,new or Innovative Features That Customers