Which strategy for handling a brand name is useful when a company plans to enter a foreign market with mainly one product and the brand name doesn't have negative connotations in any local markets?
A) A one-brand-name-everywhere strategy
B) An adaptation and modification strategy
C) A strategy using different brand names in different markets
D) All of these are appropriate.

Question

Quizplus · Accepted Answer

A one-brand-name-everywhere strategy is useful when entering a foreign market with a single product and the brand name does not have negative connotations, as it helps in maintaining brand consistency and recognition globally.

Which Strategy for Handling a Brand Name Is Useful When