Which of the following strategies of handling a brand name when marketing globally is appropriate when the name cannot be pronounced in the local language or when the brand name is owned by someone else?
A) Adaptations and modifications
B) Transactional marketing strategy
C) One-brand-name everywhere
D) Transformational marketing strategy

Question

Quizplus · Accepted Answer

Adaptations and modifications are appropriate when a brand name cannot be pronounced in the local language or when the brand name is owned by someone else, as it allows for adjustments to fit the local market.

Which of the Following Strategies of Handling a Brand Name