Which global brand name strategy is useful when the marketer wants the brand to appear to be a local brand or when regulations require localization?
A) One-brand-name everywhere
B) Adaptations and modifications
C) Transactional marketing strategy
D) Different brand names in different markets

Question

Quizplus · Accepted Answer

Using different brand names in different markets allows a global brand to appear local or comply with local regulations that require localization.

Which Global Brand Name Strategy Is Useful When the Marketer