Yater's Inc.is a food and beverage company based in the United States.The company decides to market and sell its products in all European countries under the same brand name.In this scenario,Yater's Inc.has decided to use a(n)_____.
A) transactional marketing strategy
B) co-branding strategy
C) one-brand-name strategy
D) individual branding strategy

Question

Quizplus · Accepted Answer

Yater's Inc. is using a one-brand-name strategy by marketing and selling its products under the same brand name across all European countries.