A(n)_____ strategy is unwise to use when a brand name has a negative or vulgar connotation in the local language.
A) adaptations-and-modifications
B) one-brand-name
C) different-brand-name-in-different-markets
D) multiple-brand-name

Question

Quizplus · Accepted Answer

A one-brand-name strategy would be unwise because it involves using the same brand name across all markets, which could lead to negative perceptions if the name has a negative or vulgar connotation in the local language.

A(n)_____ Strategy Is Unwise to Use When a Brand Name