A one-brand-name strategy should be adopted when the name cannot be pronounced in the local language,when the brand name is owned by someone else,or when the brand name has a negative or vulgar connotation in the local language.

Question

Quizplus · Accepted Answer

A one-brand-name strategy is not suitable in these cases; instead, a different name should be used to avoid pronunciation issues, legal conflicts, or negative connotations.

A One-Brand-Name Strategy Should Be Adopted When the Name Cannot