The major role of business magazines in direct-response marketing is to:
A)provide leads for personal salespeople or telemarketers.
B)combine generic feel of direct response with traditional advertising virtues.
C)provide impact that matches TV.
D)drive traffic to the Web site.
E)assist with a radio campaign.

Question

Quizplus · Accepted Answer

Business magazines are often read by professionals and executives who may be interested in purchasing products or services related to their industry. By advertising in these magazines, businesses can generate leads for their sales team or telemarketers to follow up on with potential customers. The targeted audience of the magazine makes it more likely that the leads will be qualified and interested in the product or service being offered.

The Major Role of Business Magazines in Direct-Response Marketing Is