Question 1

Harlequin Romance novels follow a cultural formula.

Accepted Answer

Harlequin Romance novels follow a cultural formula that includes a predictable plot, certain character archetypes, and a happy ending.

Question 2

A new type of Sheer brand pantyhose would be viewed as a discontinuous innovation.

Accepted Answer

A new type of Sheer brand pantyhose would typically be considered a continuous innovation, as it represents a minor improvement or variation on existing products rather than a completely new market creation or a radical change in how needs are met.

Question 3

When Reese's Pieces appeared in the film E.T., sales of the candy skyrocketed.

Accepted Answer

This is true. After the appearance of Reese's Pieces in E.T. in 1982, sales of the candy increased by over 65%. It was a successful product placement for the candy brand.

Question 4

Stem cell research is a hot research topic, but it is not part of the fashion process.

Accepted Answer

The answer of Stem cell research is a hot research...

Question 5

The process by which certain symbolic alternatives are chosen over others and gain general consensus in the fashion marketplace has been termed the collective unconscious.

Accepted Answer

The process described is known as "collective selection," not "collective unconscious." The term "collective unconscious" is a concept from psychology introduced by Carl Jung.

Question 6

The "language" of fashion is said to be a code which helps us decipher its symbolic meanings.

Accepted Answer

Fashion is often considered a form of non-verbal communication, where clothing and style choices convey messages and meanings about identity, status, and cultural norms.

Question 7

Cultural selection is the process where some alternatives are selected over others by cultural gatekeepers.

Accepted Answer

Cultural selection is a real process that occurs, where certain cultural alternatives are deemed more valuable than others by cultural gatekeepers such as teachers, curators, publishers, and others who have the ability to shape cultural values and norms.

Question 8

One of the factors that dictates whether a new product will succeed is whether the product is observable by potential adopters.

Accepted Answer

The answer of One of the factors that dictates whether...

Question 9

Roger Ebert, the film critic, is an example of a cultural gatekeeper.

Accepted Answer

Cultural gatekeepers are individuals or organizations that influence or control the dissemination of cultural content. Roger Ebert, as a prominent film critic, played a significant role in shaping public opinion and influencing which films gained attention and success.

Question 10

An innovator is an involved experienced customer who is very knowledgeable about the marketplace.

Accepted Answer

An innovator is someone who introduces new ideas, products, or methods, not necessarily an experienced customer knowledgeable about the marketplace.

Question 11

Shift Corporation could not sell their running shoe at $39.99, but when they were priced at $159.99, the shoes sold out of all the stores almost overnight. Shift had just experienced the snob effect characteristically explained by the sociological model of fashion.

Accepted Answer

The answer of Shift Corporation could not sell their running...

Question 12

Sam, a marketer for a company that sells high quality fashion items, noticed that setting high prices for fashion products created high demand. This is a phenomenon known as the snob effect.

Accepted Answer

The answer of Sam, a marketer for a company that...

Question 13

If an international marketer were trying to develop a product to sell in a foreign market and adopted an etic perspective, the marketer would focus on commonalties across the cultures when developing the product.

Accepted Answer

An etic perspective involves looking at cultures from an outsider's viewpoint, focusing on universal behaviors and commonalities across cultures rather than cultural specifics.

Question 14

The fashion processes affect all types of cultural phenomena.

Accepted Answer

The fashion industry and its processes have a significant impact on various cultural phenomena, such as art, music, advertising, and social culture.

Question 15

"Fads" are those fashions which sweep rapidly at one time across many social groups, encompassing many consumers.

Accepted Answer

The answer of "Fads" are those fashions which sweep rapidly...

Question 16

An infomercial would not be considered part of reality engineering.

Accepted Answer

Reality engineering involves blending marketing with reality, and infomercials are a form of marketing that often use real-life scenarios to promote products, thus they are part of reality engineering.

Question 17

Generating new products and/or symbols within a culture production system is the function of a creative subsystem.

Accepted Answer

A creative subsystem is responsible for generating new products and symbols within a culture production system. This subsystem includes individuals and groups who are responsible for creating new ideas, designs, and products that are then integrated into the overall cultural production system. This process is essential for the ongoing development and evolution of culture, as it allows for the production of new and innovative ideas, products, and symbols that can help to shape and define a culture over time.

Question 18

Lisa has a poor attitude towards advertising and prefers to shop online. These characteristics should not be considered part of Lisa's style.

Accepted Answer

Lisa's attitude towards advertising and preference for online shopping are part of her consumer behavior and personal style, reflecting her values and lifestyle choices.

Question 19

The regression stage of the fashion life cycle reflects the early influence of economists on marketing theory; it is the point in the life cycle where economists, using regression analysis, predict that demand will fall off.

Accepted Answer

The regression stage is not a recognized stage in the fashion life cycle. The fashion life cycle typically includes stages like introduction, growth, maturity, and decline, but not regression. Regression analysis is a statistical tool used to predict trends, not a stage in the fashion life cycle.

Question 20

Mary is part of the mature market, like many of her generation she prefers to buy classics.

Accepted Answer

The mature market typically refers to older consumers who often have a preference for classic and timeless products, reflecting their established tastes and values.

Quiz 17: Sources of Secondary Data