How is the marketing of services different from the marketing of goods? The marketing of services involves:

Question

Quizplus · Accepted Answer

The marketing of services is distinct from the marketing of goods due to several unique characteristics: heterogeneity (services are diverse and not standardized), perishability (services cannot be stored for later use), simultaneity of production and consumption (services are produced and consumed at the same time), and intangibility (services cannot be seen, tasted, felt, heard, or smelled before they are bought). These characteristics necessitate different marketing strategies and practices.

How Is the Marketing of Services Different from the Marketing