Cranola Inc.has newly set up a website where customers can obtain information as well as buy its products.It notices that people who visit its website are instantly interested in the products, and 85% of the visitors end up making purchases.However, it also notices that the number of visitors are very low as they don't find it on their searches very often.Which of the following should Crayola include in its IBP campaign to increase its website's visibility and traffic?

Question

Quizplus · Accepted Answer

Search engine optimization (SEO) is the process of optimizing a website to increase its visibility in search engine results pages. By incorporating relevant keywords and improving the website's content, structure, and links, Crayola can increase its chances of appearing higher in search engine results pages, which can lead to higher traffic on its website. Pop-under ads and interstitial ads may be intrusive and negatively impact the user experience, while buzz marketing may not have a direct impact on website traffic.