In the Context of Social Media Advertising, Which of the Following

In the context of social media advertising, which of the following is a reason for online resistance?

A) The absolute cost for ads placed in traditional media tends to be lower than those placed on the Web.
B) Social media provide a seamless interface with television.
C) Consumers have a perception that marketers and advertisers are stomping on their sacred territory.
D) Consumers are cautious because the Internet leaves a trail of digital footprint.