The managers of a fast-food chain want to publicize their restaurants.They would like to invest in a sales promotion strategy that would promote positive word of mouth, mass exposure, increased brand awareness, and getting new customers.Their aim is a high frequency promotion that leads to speedy sales.As an Internet advertising specialist, which of the following sales promotion strategies would you recommend?

Question

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Social couponing sites like Groupon and LivingSocial are a great way to promote positive word of mouth by offering deals to consumers who then share the deal with their friends and family. It also provides mass exposure as the deals are typically advertised to a large audience. Additionally, the limited time offer aspect of the deals creates a sense of urgency and can lead to speedy sales. Radio ads, pop-up ads, and banner/display ads may provide exposure, but they may not necessarily lead to the same level of positive word of mouth and brand awareness that social couponing sites can generate.

The Managers of a Fast-Food Chain Want to Publicize Their