James is the marketing manager of a small corporate airline that handles business flights for executives and celebrities.It also provides group charters for major sporting events, concerts, and festivals.To reach it's audience, airlines will have to avoid the usual fare, as the target audience for this product usually ignores common advertising.However, they occasionally watch worthwhile videos on social media sites.In which of the following advertising avenues is James most likely to invest in?

Question

Quizplus · Accepted Answer

Viral marketing is the best choice as the target audience usually ignores common advertising but occasionally watches worthwhile videos on social media sites. Viral marketing relies on creating a buzz or word-of-mouth about a product or service, and social media is an ideal platform for this strategy.

James Is the Marketing Manager of a Small Corporate Airline