Scenario 14-2
You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work.
-(Scenario 14-2)When you clicked off the coupon site,an ad remained on the screen with bright colors,large letters,and a $2 coupon for a frozen pizza.This is known as a __________.

Question

Scenario 14-2
You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work.  
-(Scenario 14-2)When you clicked off the coupon site,an ad remained on the screen with bright colors,large letters,and a $2 coupon for a frozen pizza.This is known as a __________.

Quizplus · Accepted Answer

A pop-under ad is an advertisement that opens up underneath the current browser window, often remaining unnoticed until the user closes or minimizes their current window. This is exactly what happened in the scenario, as the ad for the frozen pizza remained on the screen even after the coupon site was closed, and was likely not noticed until later. Direct email refers to a promotional email that is sent directly to a user's inbox, while pop-up ads and splash screens are both types of ads that open up in a new window or tab, rather than underneath the current page.

Scenario 14-2 You Open Up Your Laptop to Begin Writing a Term