Which of the following is NOT one of the alternative philosophies or orientations under which organisations design and carry out marketing activities?
A) societal philosophy
B) natural philosophy
C) selling philosophy
D) marketing philosophy
E) production philosophy

Question

Quizplus · Accepted Answer

The natural philosophy is not one of the alternative philosophies or orientations under which organisations design and carry out marketing activities. The other four are commonly recognized and studied in marketing literature: production philosophy, product philosophy, selling philosophy, and societal philosophy. The marketing philosophy, which emphasizes customer satisfaction through the creation of value, is the most widely accepted and practiced approach in modern marketing.

Which of the Following Is NOT One of the Alternative