Just as brand equity is a measure of the company's accumulated investment in building a brand identity, consumer equity is a measure of the company's accumulated investment in developing new market segments.

Question

Quizplus · Accepted Answer

Consumer equity is a measure of the total lifetime value of the company's customer base, taking into account factors such as customer loyalty, satisfaction, and retention. It is not directly related to developing new market segments.

Just as Brand Equity Is a Measure of the Company's