A customer's lifetime value can be considered as the sum total of all profits a given customer provides for the company over the entire length of time that the customer buys from the company.

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Customer lifetime value (CLV) is indeed the sum total of all profits generated by a customer over the entire duration of their relationship with a company. This includes all purchases, repeat business, and referrals they bring in over time. Understanding CLV is important for companies because it helps them allocate their resources effectively to retain high-value customers and acquire new ones.

A Customer's Lifetime Value Can Be Considered as the Sum