Potential new buyers of a product category fall into a number of sub- groups, namely non- users, other brand loyals and brand switchers.

Question

Quizplus · Accepted Answer

This statement is true. Potential new buyers of a product category can be categorized as non-users who have never used the product before, other brand loyals who are currently loyal to a different brand within the same product category, and brand switchers who are open to switching to a new brand within the product category.

Potential New Buyers of a Product Category Fall into a Number